可口可乐 ~ Coca-Cola Winter Olympic Russia Sochi 2014 aluminum bottle

Throughout their country , Russians are getting their first look at Coke's new logo and visual identity system that we designed for its sponsorship of the 2014 Olympic Winter Games in Sochi, The design inside the iconic Coke bottle shape was inspired by traditional Russian Khokhloma* patterns , and is accompanied by a call, in Russian, to Join In : an open-armed welcome to everyone - young, old, in country or around the world - to to connect and take part in the celebration of the Games.

Khokhloma or Khokhloma painting (Хохлома, Хохломская роспись in Russian, or Khokhlomskaya rospis') is the name of a Russian wood painting handicraft style and national ornament, known for its vivid flower patterns, red and gold colors over a black background, and the effect it has when applied to wooden tableware or furniture, making it look heavier and metal-like.