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  【About NTUC FairPrice新加坡职总平价合作社简介】
职总平价合作社有限公司在1973年劳工运动中创立，其社会使命是保持新加坡消费水平稳定。1973年7月22日，平价合作社首家超市在大巴窑超市开业，时任新加坡总理李光耀先生亲自出席了开业典礼。1983年，新加坡全国职工总会与新加坡雇员合作社合并，成立了职总平价合作社有限公司。
职总平价合作社由一间小小的超市发展成为新加坡零售业的龙头老大，拥有230多个网点组成的平价超市网络，旗下包括平价超市，平价“Finest”（高端店），平价“Xtra”，平价“Xpress”快捷店和“雀喜”便利店等。合作社还拥有一个新鲜食品配送中心和集中仓储和配送公司。
今天，职总平价超市以多种模式的零售业态满足不同社会阶层的多样化需求，并以为百姓谋利为宗旨，将其社会使命定位为：致力于通过稳定百姓生活费用，让人人都可以实现美好生活的愿望。
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【About NTUC FairPrice新加坡职总平价合作社简介】
NTUC Fairprice Co-operative Ltd was founded by the labour movement in 1973, with a social mission to moderate the cost of living in Singapore. The first NTUC Welcome supermarket at Toa Payoh was opened by then Prime Minister Lee Kuan Yew on 22 July 1973. In 1983, NTUC Welcome merged with the Singapore Employees Co-operative to form NTUC Fairprice Co-operative Ltd.
职总平价合作社有限公司在1973年劳工运动中创立，其社会使命是保持新加坡消费水平稳定。1973年7月22日，平价合作社首家超市在大巴窑超市开业，时任新加坡总理李光耀先生亲自出席了开业典礼。1983年，新加坡全国职工总会与新加坡雇员合作社合并，成立了职总平价合作社有限公司。
From one supermarket, FairPrice has grown to become Singapore’s largest retailer, with a network of more than 230 outlets comprising FairPrice supermarkets, FairPrice Finest, FairPrice Xtra, FairPrice Finest，Xpress and Cheers convenience stores. FairPrice also owns a Fresh Food Distribution Centre and a centralised warehousing and distribution company.
职总平价合作社由一间小小的超市发展成为新加坡零售业的龙头老大，拥有230多个网点组成的平价超市网络，旗下包括平价超市，平价“Finest”（高端店），平价“Xtra”，平价“Xpress”快捷店和“雀喜”便利店等。合作社还拥有一个新鲜食品配送中心和集中仓储和配送公司。
Today, with its multiple retail formats serving the varied needs and interests of people from all walks of life, the social mission of NTUC FairPrice has evolved to make the dream of living well accessible to everyone by moderating the costs of the good life.
今天，职总平价超市以多种模式的零售业态满足不同社会阶层的多样化需求，并以为百姓谋利为宗旨，将其社会使命定位为：致力于通过稳定百姓生活费用，让人人都可以实现美好生活的愿望。
【Our Vision 我们的梦想】
To be Singapore's Leading World-Class Retailer with a Heart
用心成为新加坡世界级领先级零售巨头
【Our Mission 我们的使命（宗旨）】
To provide customers with the best value, quality products and excellent service, be a preferred employer, to moderate the cost of living in Singapore, and serve the needs of our members, the labour movement and the community.
为顾客提供物美价廉的产品和优质服务；成为就业人士的首选雇主；为稳定新加坡基本消费品价格发挥作用；为我们的会员、劳工运动联合会提供服务。
【FairPrice aims to be the 目标成为】
Best Place to Shop 最佳购物天堂
Best Place To Work 最佳工作场所
Best Corporate Citizen 最佳企业公民
Our Core Values 我们的核心价值
Customer Focus 客户至上
Teamwork 团队合作
Professionalism 专业精神
【Quality 质量】
We ensure quality products through regular audits and compliance with regulations and standards.
通过定期审计、严格遵守相关法规和执行产品标准来确保产品质量。
【Value价值】
We offer value for money through rebates, Linkpoints, discounts, Everyday Low Price items and FairPrice Housebrand products.
我们通过购物回扣，积分卡，折扣，每天低价产品和平价自有品牌产品确保顾客购物物有所值。
【Service服务】
We deliver good service by training our staff and rewarding good performance.
我们通过培训员工和奖励先进确保优质周到的服务。
【Corporate Identity企业形象】
NTUC FairPrice started its roots in 1973 with the labour movement. The NTUC FairPrice logo, which was officially launched by Minister Mentor Lee Kuan Yew on 29 August 2008, reinforces FairPrice’s deep rooted relationship with the labour movement while reflecting the new identity of the National Trades Union Congress (NTUC). The logo also defines FairPrice’s promise to our customers.
职总平价合作社植根于1973年的劳工运动。职总平价的标志，是2008年8月29日由内阁资政李光耀先生官方发布的，既强调其与劳工运动的根深蒂固的渊源关系，也反映了全国工会总会（NTUC）新的形象。这个标志同时也反映了职总平价合作社对顾客的的承诺。
【The NTUC hallmark职总的标志】
The logo is framed by the NTUC U hallmark which is made up of three ‘U’s
这个标志是由职总的U标志作为 ，由三个“U”组成：
1. The small U that stands for working people of all collars, ages and nationalities in Singapore, and their families. These are the people that FairPrice serves everyday.
1、小U代表了新加坡社会各阶层的就业人员及其家庭成员，这些人不分职业、年龄和国籍，都是职总平价合作社每天服务的对象。
2. The big U that stands for the Labour Movement, made up of our affiliated unions and associations, social enterprises, staff, members and partners. NTUC Fairprice believes that we can do more together with other members in the NTUC family.
2、大U代表了于劳工运动，由附属工会和协会，社会企业，员工，会员和合作伙伴组成。职总平价合作社相信，与全国工会总会大家庭中的其他成员合作，可以做得更多。
3. The invisible that stands beside working people and their families at work, live and play, to help them earn a better living and live a better life. Like the invisible U, customers can trust that NTUC FairPrice will always be there to moderate the cost of living for all.
3。暗藏的U（指的是大U和小U之间的空白U形）代表在职人士及其家庭以外的其他人士，无论是工作、生活和娱乐方面，都帮助他们能够获得更好的生活。正如这个暗藏（隐形）的“U”，客户可以相信，职总平价合作社将始终在那儿，发挥着稳定生活费用的作用。朗读
【Our Brand Promise我们的品牌承诺】
At the heart of the logo are the signature three ticks that defines NTUC FairPrice’s long-standing brand promise to deliver quality products at best value and service to our customers.
在这个标志的核心有三个“√”，意味着职总平价合作社长期承诺，将最好的价值、高质量的商品、优质的服务提供给客户。
【Our Colours我们的颜色】
The strong vibrant red represents the NTUC unity and brotherhood and our passion to serve our customers and the community. The solid blue represents the values of professionalism.
鲜艳的红色代表着全国职工总会的团结和兄弟情谊以及我们为客户和社会服务的热情，蓝色代表专业精神。
The colours combine to represent NTUC FairPrice’s core values of customer focus, professionalism and teamwork.
两种颜色相结合，代表职总平价合作社的核心价值观是客户至上，专业精神和团队合作。
【Our Milestones发展历程】
1973
NTUC Welcome was launched to help stabilise the cost of living and prevent ing in 1973, when the global oil crisis triggered rising food prices.
1973年，为应对全球石油危机引发粮食价格上涨，全国职工总会发起成立了职总平价合作社，旨在帮助稳定百姓基本生活费用，防止投机发生。
1983
NTUC Welcome and Singapore Employees Co-operative (SEC) merged to form NTUC FairPrice Co-operative Ltd.
The Used Textbook Project was launched to help needy families provide for their children’s education, promote environmental friendliness and encourage the value of thrift.
1983年，新加坡全国职工总会和雇员合作社（SEC）合并，成立职总平价合作社有限公司。
推出“旧课本循环计划”，以帮助困难家庭子女减轻教育负担，促进环境友好，鼓励节俭。
1985
FairPrice housebrand products were introduced to offer better value and savings to customers.
1985年，职总平价合作社推出自有品牌产品，为顾客提供物美价廉的产品。
1988
The “Heartstring Buys” Project was unveiled to raise funds for the Community Chest.
1988年，启动在“心弦购买” 项目,为公益事业筹集资金。
1991
First retailer in Singapore to implement bar-coding at check-out counters to improve productivity and customer convenience.
1991年，首次在新加坡零售商中实施条形码结算方式，既提高效率，又方便顾客。
1994
NTUC FairPrice introduced a basket of Everyday Low Price (EDLP) essential items priced equal to or lower than competitors to ensure affordability.
1994年，职总平价合作社推出了每天低价（EDLP）必需品，价格等于或低于竞争对手，确保百姓能够买得起。
NTUC FairPrice absorbed the 3 percent GST for a year after the tax was launched.
每年税后，职总平价合作社可获得消费税3% 的返还。
1998
NTUC FairPrice took full ownership of its warehouse and distribution company, a joint venture set up in 1993, and renamed it Grocery Logistics of Singapore Pte Ltd (GLS).
NTUC FairPrice launched a new store format - Cheers, a 24-hour convenience chainstore aimed at appealing to the younger generation.
1998年，合作社取得了旗下1993年合资成立的中央仓储和配送公司的完全控股权，并将其改组为“新加坡零售物流公司”。
职总平价合作社推出了新的业态——面向年轻一代，开设了“雀喜”连锁便捷店，提供24小时服务。
1999
LinkPoints loyalty programme was rolled out to provide greater value and savings to customers.
1999年，推出职总联卡（记分卡），为客户提供更大价值，并为客户节省开支。
2002
FairPrice Online was introduced so that customers can shop from home.
2002年，职总平价合作社推出电子商务，方便客户足不出户就可以购物。
NTUC FairPrice achieved Super Brand status with the Business Superbrands Council.
职总平价合作社被商业超级品牌理事会评为超级品牌。
Million Dollar Food Voucher scheme for needy families was launched.
合作社针对贫困家庭推出百万元食品券计划。
2% discount for Senior Citizens on Tuesdays was implemented at all FairPrice stores.
在所有合作社商店推出老年市民可在星期二享受2％的优惠折扣。
2003
NTUC FairPrice became the first retailer in Singapore to build, own and manage a refrigerated Fresh Food Distribution Centre.
2003年，职总平价合作社成为新加坡第一家建造，拥有并经营冷冻生鲜食品配送中心的零售商。
FairPrice Baby Plus Club was introduced to reach out to young families.
针对年轻家庭成立平价婴儿俱乐部。
NTUC FairPrice signed an agreement with ExxonMobil Asia Pacific to form an alliance to convert all Esso and Mobil service stations in Singapore to either FairPrice Xpress or Cheers convenience stores.
职总平价与埃克森美孚亚太公司签署联盟协议，亚太地区所有埃索和美孚新加坡的所有服务站均转为职总平价便利店和或雀喜便利店。
2004
Just Wine Club was launched to cultivate wine appreciation amongst FairPrice customers.
2004年,推出Just Wine葡萄酒俱乐部,旨在培育喜爱葡萄酒的客户。
2005
NTUC FairPrice and ExxonMobil announced the rollout of their service station retail alliance to all Esso and Mobil service stations in Singapore, converting all the petro marts into FairPrice Xpress and Cheers convenience stores.
2005年，职总平价合作社和埃克森美孚公司联合宣布，新加坡所有埃索和美孚加油站的服务站零售联盟，将全部转为成平价便利店和雀喜连锁便利店。
2006
First FairPrice Xtra opened at Ang Mo Kio Hub, introducing a new hypermart retail format designed to offer a complete shopping destination for the entire family.
2006年，第一家平价Xtra在宏茂桥中心开业，引进了新的大型超市零售业态，打造家庭购物一站式服务平台。
2007
First FairPrice Finest opened at Bukit Timah Plaza.
Jointly developed with OCBC, FairPrice Plus was launched to provide hassle-free banking solutions to customers.
Second FairPrice Xtra opened at Hougang Point.
2007年，合作社第一家平价Finest（高端店）在武吉知马广场开业。与OCBC合作开发，推出平价Plus（超市银行），为顾客提供各种银行服务。第二家平价Xtra在Hougang Point开业。
The daily "FairPrice Green Rewards" initiative was implemented to reward customers with 10 cent rebate for a minimum S$10 purchase for bringing their own bag.
实施每日“绿色奖励”，对自带购物袋，且购物总额不低于10新元的顾客给予10分折扣奖励。
NTUC FairPrice and ExxonMobil celebrated the completed of their alliance to convert all petro marts at Esso and Mobil service stations to FairPrice Xpress and Cheers convenience stores.
职总平价合作社和埃克森美孚公司共同庆祝将埃索和美孚石油服务站转换为平价便利店和雀喜便利店的联盟成功。
The "Stretch Your Dollar" programme kicked off with a 5 percent discount on 500 essential housebrand products and tips to help consumers fight inflation.
为帮助消费者应对通货膨胀，实施“给力钱包”计划，对500个自有品牌的生活必需品给予5%的折扣优惠。
【2008】
NTUC FairPrice partnered the Agri-Food & Veterinary Authority of Singapore (AVA) to encourage consumers to choose frozen meat in order to eat well for less.
2008年，职总平价合作社与新加坡农粮与畜牧局（AVA）合作，鼓励消费者为吃少和吃好而选择冷冻肉。
NTUC FairPrice Foundation, a registered charity organisation that is fully funded by NTUC FairPrice, was launched with a pledge of S$50 million over 10 years.
职总平价合作社基金会，一个完全由职总平价出资的慈善机构，10余年已累计捐资5000万新元。
Second FairPrice Finest store opened at Thomson Plaza. A new NTUC FairPrice logo was unveiled by Minister Mentor Lee Kuan Yew.
第二家平价Finest在汤姆逊广场店开业。内阁资政部长李光耀为职总平价揭幕新的标志。
2009
FairPrice opens third hypermarket at Jurong Point.
FairPrice Xpress unveiled 24-hour grocery mart concept.
S$41 million automated sortation and conveyor system unveiled to support business expansion.
FairPrice launched Green Lifestyle Campaign, to commemorate World Environment Day on 5 June 2009.
FairPrice debuted on Facebook with 1,000 fans in the first 3 hours of launch.
2009年，合作社第三家超大型自助商场在Jurong Point开业。
平价Xpress便利店推出24小时服务。为支持业务扩张，投入4100万新元建立自动分拣和输送系统。为纪念2009年6月5日世界环境日，合作社又发起了绿色生活运动。
在Facebook上首次推出3个小时，就吸引了1000名人。
FairPrice opened Singapore's first PERGAS-audited supermarket at Joo Chiat Complex. 平价合作社在Joo Chiat Complex开办了新加坡第一家PERGAS-audited超市。
FairPrice Walk For Rice @ South East raised half a million bowls of rice for 5,000 needy families. 合作社东南亚Walk For Rice @（“为白米而奔走”），为5000个贫困家庭筹集50万碗大米。
Launch of DHL SERVICEPOINT at FairPrice Xpress and Cheers.
在平价Xpress便利店和雀喜便利店推出DHL速递业务。
FairPrice Foundation launched sports scholarship for athletes - Asian Youth Games 2009.
合作社基金会为2009年亚洲青年运动会的运动员推出体育奖学金。
FairPrice fostered greater community bonding with the official opening of Kang Kar Mall.
随着康家商场的正式开业，合作社进一步增强了社区凝聚力。
FairPrice opened Singapore's first eco-friendly supermarket at City Square Mall.
合作社在城市广场开办了新加坡第一家环境友好型超市。
2010
FairPrice opened fourth Finest store in Marine Parade.
合作社第四个Finest高端店在马林百列开业。
FairPrice and the Singapore Kindness Movement (SKM) launched a joint appeal to shoppers to return trolley after use.
合作社与和新加坡仁慈运动（SKM）联合呼吁顾客使用手推车后要及时返还。
FairPrice reinforces promise to deliver excellent service with new service motto, Service from the Heart.
合作社平价进一步承诺，要新的服务宗旨保障优质服务，即用心服务。
FairPrice launched new housebrand label, Pasar Indonesia.
合作社推出新自有品牌标签，Pasar印度尼西亚。
FairPrice launched Brunei Halal, an exclusive range of Halal-certified food products imported from Brunei.
合作社推出文莱清真认证食品，独家代理文莱进口食品。
As part of its service journey, FairPrice hosted an inaugural Partners' Convention to heighten awareness of the development of a customer-focused organisational culture to its key stakeholders.
作为其服务旅程的一部分，合作社主办了首届合作伙伴大会，向其关键利益相关者强调，要增强以客户为中心的组织文化意识。
FairPrice and Saigon Union of Trading Co-operatives enter joint venture to build hypermarket chain in Vietnam.
合作社与胡志明市贸易合作社联盟合作，在越南建立超大型连锁自助超市。
资料来自gzscoop。[ 此帖被金花在16-07-2013 15:16重新编辑 ]
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